ATM Fundraising Highlight

July 09, 2024 | By mgehl

Credit Unions for Kids: Small Change, Big Impact with Children’s Miracle Network Hospitals

Have you ever considered the impact your everyday transactions can have? For Credit Unions across the country, a simple swipe at the ATM from someone who is taking out cash can now mean a world of difference for kids. This innovative partnership between Children’s Miracle Network Hospitals (CMN Hospitals) and Credit Unions for Kids (CU4Kids) is making a splash in the world of charitable giving.

Small Change, Big Impact

Imagine this: someone is visiting a Credit Union ATM, grabbing some cash for the weekend. As they complete their transaction, a prompt pops up on the screen. It says on the screen that the Credit Union is donating a small amount (say, a dollar) to CMN Hospitals. Seems insignificant, right? Think again.

These seemingly small donations add up quickly. With thousands of Credit Unions across the U.S., even a dollar here and there can translate to a significant boost for CMN Hospitals. These funds go towards supporting critical care for children in local communities. From life-saving treatments to cutting-edge research, every dollar makes a difference.

More Than Just Money

The benefits of Credit Union ATM fundraising extend far beyond just raising money. It’s a powerful way for Credit Unions to show their commitment to the community and children’s health. By participating in this program, Credit Unions demonstrate their social responsibility and their dedication to making a positive impact on the lives of those they serve.

This initiative also fosters a sense of connection between Credit Unions and the children they’re helping. Knowing that their everyday banking choices can benefit a child in need creates a sense of pride and purpose.

A Win-Win Situation

The partnership between CU4Kids and CMN Hospitals is a true win-win situation. Credit Unions gain a chance to strengthen their brand image, attract new members, and solidify their place as a pillar of the community. Meanwhile, CMN Hospitals receive much-needed funding to continue providing life-saving care to children in need at local children’s hospitals.

Getting Involved

So, the next time you think of giving back to the local community, consider adding the donation option on your ATMs. Even a small contribution can make a significant difference. For Credit Unions interested in learning more about implementing ATM fundraising, visit the CU4Kids.org website for details. Together, we can ensure that every child has access to the care they need, one transaction at a time.

Click on the image below to view one of the videos!